Ecommerce industry has become a fertile ground for businesswomen to thrive in the digital market. Whether it is retail or beauty, food or financial services, female entrepreneurs are taking centre stage with their innovative creations and ideas. One such individual would be the CEO and co-founder of Nuren Group, Petrina Goh, who took inspiration from a challenging pregnancy and motherhood experience to establish the e-marketplace Motherhood.com.my in her mission to curate a one-stop platform for new mothers.