Roshan Kanesan speaks with Nuren Group’s CEO Petrina Goh and Creative Director Maton Shukor, to learn the story behind the company’s birth and 10 year journey, the rationale and business value of building a superapp, and what’s next for this company. 10 years in, Nuren has over 5 million users, 15 million monthly views, and launched their Parenting SuperApp by Motherhood earlier this year. All this has helped generate RM50 million revenue in the last 3 years.