The parenting technology market in Southeast Asia is expanding, driven by high birth rates and increasing digital adoption. The size of the parenting technology market in the region stood at around US$7bil, with a compounded annual growth rate (CAGR) of 8% to 10%. "We focus on localisation, tailoring our offerings to align with local cultures and specific needs, ensuring relevance and appeal across different regions. There is also a growing emphasis on community building, with online communities and support networks offering valuable connections and advice for parents" explained Petrina Goh