Jun 9, 2025 - In a recent conversion with Disruptr, Petrina Goh, opens up about evolving Nuren Group's business, expansion ambitions, and why the next phase is about going bigger and deeper. The company may have started as an e-commerce site, but now it's an ecosystem. Growth today is not just measured in numbers, and success is best expressed in the stories and testimonials that come from mothers and families who have found support through the platform. The vision goes well beyond IPO. Now Nuren Group is filling the gaps - from Education to Policy. “We’ve evolved from a founder-led, hands-on culture to one that’s data-driven and empowerment-focused. I’ve also moved from micromanaging to building vision and culture” Goh explains. “Yes, we’re on the IPO path, but for me, the bigger goal is building a global ecosystem that genuinely supports women and families. I want to invest in more women leaders and help shape a legacy - a homegrown brand that outlasts me. It’s not just about scaling. It’s about creating something that matters—and lasts."