Nov 25, 2024 - In an exclusive with Digital Edge, Petrina Goh - CEO of Nuren Group revealed that the company is on a mission to build a tech company dedicated to empowering women and mothers. Today, Nuren Group operates in Malaysia, Singapore and Thailand, creating digital solutions to help women thrive in both their personal and professional lives. What began as an e-commerce marketplace has now grown into a one-stop hub for parents, providing a wide range of resources, from curated content and parenting advice to tailored products and services. While the company’s focus is on supporting mothers, its mission extends to empowering all women. According to Goh, this commitment is reflected within the group itself: The majority of its workforce comprises women, and the company culture is deeply rooted in fostering female empowerment at every level. This isn’t just about running a business, it’s about creating a community where women can thrive as employees and as users.