Nov 13, 2024 - The Exchange Asia sat down with Petrina Goh, Founder and CEO of Nuren Group, to discuss the journey behind one of Southeast Asia’s fastest-growing parenting tech platforms. Overcoming Foundational Challenges - from early challenges to future expansion plans, Goh shared the strategies that have propelled Nuren Group to the forefront of parenting technology. Establishing a leading parenting platform in a culturally diverse region like Southeast Asia presented several hurdles. “When founding Nuren Group, we encountered several key challenges,” Goh recalls. Understanding the specific needs of parents and expecting mothers was particularly challenging in the early stages. Nuren Group addressed this by conducting “extensive market research and surveys” and assembling a team with strong expertise in parenting and maternity health.